My Story: Big Ideas, Little Plans

I've read plenty of business books over the years, I've helped clients write business plans, and I've done enough blogging for businesses that I have picked up some essential marketing tidbits.  However, when I found myself forging ahead with my writing career and leaving the security of employment behind, I knew that I was going to have to get serious about marketing in order to make The Professional Wordsmith a successful venture.

This blog is about my journey from a simple business writer to a business owner with a comprehensive marketing plan - at least, that's what I hope.  Just over two weeks ago I started taking a marketing class with Randy Aimone of Aim One Marketing.  I agreed to honestly document what I learn and how I apply it to my business.

State of the Business

To establish some kind of a baseline, let me document the types of marketing efforts I had been using up until I started working with Randy:

• Professional blog
• Facebook page
• Other social networking, including Twitter, StumbleUpon, Squidoo, and LinkedIn
• Referral marketing

I pretty much started my writing business on a shoestring, which is why I haven't invested tons of money in advertising.