Interruption advertising is something you see all the time, whether or not you know it by that name:
- Television commercials (which use technology to actually louder even if they're not legally louder than the program)
- Newspaper stories that are continued after two pages of furniture store sales (honestly, do furniture stores just hang a "going out of business" sign outside on opening day?)
- Radio spots that make you cringe (auto dealerships, anyone?)
The Census Bureau partnered with Telemundo, a large Spanish-language television network, to reach out to this underserved demographic. A character in one of the network's most popular soap operas will be getting a job as a census worker, and spend several episodes explaining how and why people should partic
ipate. Both partners have something to gain: the Census Bureau hopes to alleviate fears that illegal aliens will be reported if they are counted (it's not part of their mandate, so they won't be), which will probably help Telemundo's ratings, since census data are used by Nielsen to place those oh-so-powerful boxes in homes (and the more Spanish-speaking homes have Nielsen boxes, the more Telemundo can charge for interruption advertising on its programs).The idea is innovative, unobtrusive, and will probably be very effective for both partners. Kudos to the person who pitched the idea, and double-kudos to the people that didn't reject it out-of-hand because "that's not the way we do things."
By now most business are conscious of the federal program E-Verify? It distinguishes US citizens and legal residents from illegal labor. Although not seamless, it has a 99.6 success rate and obviously will overtime become even more constructive to business that believes in the "Rule of Law." Opponents in both the business sector and even on Capitol Hill have released a torrent of abuse against the application. That includes its function is blind to counterfeit documentation and spurious ID and that even legal individuals can be rejected? SO--YOU GO TO THE SOCIAL SECURITY OFFICE TO BE EXONERATED? ONLY ILLEGAL WORKERS WILL SHUN TURNING TO SSA FOR RESOLVING THIS ISSUE.
ReplyDeleteThe open border conspirators are losing, as they did in a federal Maryland court a week previous. As E-Verify are perfected it needs to become a permanent tool in the incomplete arsenal of immigration enforcement. It needs to reach out to every company, big and small, in our country and every individual who works there? E-Verify eventually will expel foreign national from the workplace, without financial appropriations on a large scale. These people will self-deport when they cannot be hired anymore. Businesses facing huge fines and prison will be the ultimate deterrent. In time it will save our ailing schools, health care, home mortgages and government welfare system. Look to NUMBERSUSA for honest an answer, that includes costs to taxpayers for the new blanket AMNESTY. Which Senators and Republicans are anti-US American Worker and their immigration grades?
For an example Sen. Harry Reid (D-NV) has a miserable enforcement grade of "C-". He was out to erase E-Verify, under fund the border fence from the beginning of the Democratic administration. Then JUDICIAL WATCH is a public watchdog group Promoting Integrity, Transparency and Accountability in Government, Politics and the Law. They uncover misconduct by government officials and litigation to hold to account politicians and public officials who engage in corrupt activities. Finally CAPSWEB informs the public about the coming nightmare of OVERPOPULATION that is already exhibiting itself in our deteriorating infrastructure. TELL YOUR POLITICIANS YOU HOLD THEM ACCOUNTABLE AT 202-224-3121
SAY NO PRO –ILLEGAL IMMIGRANT LIBERAL SOCIALIST--SANCTUARY CITY--MAYOR GAVIN NEWSOM FOR GOVERNOR OF CALIFORNIA.
Incidentally regarding the 2010 Census? Small states will miss out big time on federal dollars, while mass illegal immigrant states will gain more seats in Congress and too much power and influence? Of course ICE could check the immigration status of those who are counted, even though it's supposedly against US law? Or is counting 20 million plus (?) non-legal residence against the US Constitution?