Saturday, July 4, 2009

FAQ or Not-so-frequently asked questions about writing

My assignment for the next session of my Duct Tape Marketing class is writing some frequently asked questions, or better yet questions that should be frequently asked about my business. I tried to cheat, but I had no luck finding out what questions the other freelance writers are asking.

Here's my first draft of the questions and answers, in no particular order.
How do you decide what to write in a blog post?
During my initial interview about a new blog project, I want to generate several keyword phrases that are important to my client. I do this by asking questions about your company's goals, including plans for products and services that you offer. Each keyword (two- or three-word phrases that your potential clients will be searching for online) can be used to create one or more blog post topics.

Do you design brochures?
I write copy for brochures, but I don't actually design brochures. I can create a basic mock-up brochure to get a visual sense of the text in the space. I can recommend a full-service marketing firm if you need professionally designed marketing materials.

Do you provide copyediting and proofreading services?
Yes. My first editing job was a detective novel written by a friend when I was nineteen years old, and now I find myself critiquing the wording and punctuation of virtually everything I read. I have written a number of articles on how to master some of the more difficult rules in English writing.

Do you proofread your own material?
Proofreading works best when it's a fresh set of eyes looking at the manuscript. I have mastered a number of techniques to make sure I don't miss my own errors as I reread what I've written. For my longer and more complex writing, I have access to a high school English and journalism teacher, one who is more than happy to take her red pen to my work.
Misteaks do happen, so in addition I guarantee that I will rewrite any piece that contains errors or otherwise doesn't meet with your complete satisfaction.

Do you write newsletters?
I write newsletter articles, including executive and employee profiles, company news, and informational articles that would be of interest to your readers. Both internal (employee) and external (customer) newsletter articles are within my scope.

Can you register my written material so no one can steal it?
You're looking for a copyrighter, not a copywriter. Copywriting is the writing of promotional, sales, or marketing materials, while copyrighting is the process by which authors protect their rights to written works. It's one of the fun coincidences that make English a bloody hard language to learn.

Do you guarantee your work?
Of course! The interview process at the beginning of any project is designed to make sure that you get what you want out of the written words you're buying, but you're not stuck on the off chance that you still don't get what you were hoping for. If you're not satisfied with the writing you've received, please provide as many specifics as you can so it can be tweaked to fit your expectations.
Suggestions welcome. Are there gaping holes you'd like to see filled? Answers that don't satisfy? Misteaks I didn't see? Just remember that my class is on July 13.

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